Matsumae Event is now Zenshin Event

We're excited to announce the next chapter in the long-standing collaboration between Denmark and Japan! Matsumae Event is now Zenshin Event, with a new name, new logo, and the same commitment to innovation, creativity, and cross-cultural exchange. Zenshin Event 2026 will take place in Vejle, September 7–10, bringing together participants from culture, education, and business for a full week of inspiring activities. This year's theme is Enhancing Life with Technology – exploring how technology, as a combined and holistic tool, can create real value for people, businesses, and society. A central element of the event is the collaboration between Denmark and Japan, two nations committed to quality, responsible innovation, and the practical application of technology. Further details about speakers, partners, and the full program will be announced in 2026. Follow this page for updates and join us as we prepare for another inspiring Denmark–Japan summit! #ZenshinEvent #DenmarkJapan #Innovation #Technology #Culture #Business #Sustainability #Collaboration"