We're excited to announce the next chapter in the long-standing collaboration between Denmark and Japan! Matsumae Event is now Zenshin Event, with a new name, new logo, and the same commitment to innovation, creativity, and cross-cultural exchange. Zenshin Event 2026 will take place in Vejle, September 7–10, bringing together participants from...
Matsumae Event 2025 was the largest and most successful edition of the event to date. The event brought together more than 680 school students and over 200 participants for Culture Day, as well as more than 250 professionals, researchers, and business leaders from over 100 organizations and companies for two business days.
2026 marks the first year without an associated sports event, giving Matsumae Event the opportunity to sharpen its focus and adapt more closely to the business community and school calendar — and it will now be held in September. This year’s program focuses on Business and Culture.